Let’s make one thing super clear, this brand and everything it stands for started in one place: the salon. Our first Devachan salon opened in 1994 in New York City and it is where all of this (*waves frantically around the website*) was born.
The most magical, miraculous thing to ever come out of Devachan? The highly coveted DevaCut. If you don’t believe me there are 28,000 posts on Instagram using #DevaCut to prove you wrong. (And might I remind you that Instagram is only 6 years old, Devachan is 22. That is 16 years of missing hashtags people).
Curly girls everywhere are obsessed with the DevaCut. And you want to know why? Because it is GENIUS. Not to toot the DevaCurl horn or anything but: BEEP! BEEP! BEEP!