Posts Written BySamantha Mellone

The Best Moments from Our Buildup Buster Event

Whenever someone gets married or has a baby, there’s only one thing to do: celebrate. After all your family is expanding, what could possibly be better?

Well, when Buildup Buster came into this world, that’s exactly what we did. We hosted a party for our little miracle, the world’s first Micellar Water Cleansing Serum for hair!

Naturally, we invited our entire curl community. And let me tell you something – there ain’t no party, like a DevaCurl party.

So what exactly happened at this soiree, where we honored this fantastical alternative to clarifying shampoo?

Well, there was a lot of balloons. 200 to be exact. Because, to be honest you cannot have a party without balloons. It would just be wrong.

There was also a CONFETTI station. With silver streamers, a ring light, and 100 confetti poppers. Because #NECESSARY.

Naturally, we also had a slow-mo booth, because there’s nothing better than watching curls bounce. Or seeing the hysterical faces people make while trying to channel their inner Tyra. I tried to petition to add a trampoline to this booth, but for obvious safety reasons, I was turned down.

There was also a green screen, because who doesn’t want to dance in front of kittens and star in a Buildup Buster video game?

And let’s not forget the fact that insta-photographer, Skinny, was there to capture all of that curly fierceness.


Now, let’s talk about the food – we catered with Shake Shack and Insomnia Cookies. If you are not familiar with these DELICIOUS iconic New York establishments, we suggest you google them immediately. Insomnia ships all over the USA. You should really look into it.

Now I know you wanna know, who was there?! EVERYONE and their curls. That’s who.

We had curly girls from across the nation – because there is truly nothing better than when our curl community comes together. Here, I present to you the most intense game of curly i-spy ever created. Can you find your favorite curly haired bloggers?

But of course, we cannot cover the guest list without pointing out our guest of honor. The reason we were all there – Buildup Buster. She is a beautiful sulfate free, paraben free, silicone free curly product. FINALLY an alternative to clarifying shampoo that doesn’t dry out your curls! And what’s more – she is a technological MARVEL. Buildup Buster is the first hair care product EVER to utilize Micellar technology (learn more about that here). It is crazy. And its creation is a definite reason to celebrate.

Wanna see more from the event? Check out some recaps from some of our special curly guests right here.


Now we wanna know how would you celebrate the launch and bring bounce to life? Would you rock out with a slow motion video, hop onto a trampoline, or dance to your favorite jams? Share your ideas with us and you could win your very own Buildup Buster.


My Boyfriend Hates My Hair

Right around the time I was transitioning, I got my first real boyfriend.

He had a lot of opinions. Unfortunately, many of them were about my hair.

The most prominent, and often repeated one? My hair looked better straight. Actually if you want to get REALLY specific, according to him, my hair line was weird and when I wore my curls it made my hair look extra frizzy.

At the ripe, impressionable age of 17, I believed him.

I was an idiot.

But what’s really blown my mind is how many other people have gone through this. Curl shaming in relationships is a reality.

If you are currently in a relationship, where your partner feels they have some sort of enlightened opinion over your appearance, please know that you are not alone. And that you absolutely do not have to put up with that RIDICULOUSNESS.
Here, I present stories from curly girls about their horrible exes and the unbelievable garbage they said about their gorgeous hair.

My Boyfriend Hates My Hair Blog - Yikes Heart IconI had an ex-boyfriend who treated me differently when I wore my hair straight versus curly. When I’d wear my hair straight, he’d treat me as if I were a whole other person, He’d take me out on more dates, he’d take more pictures of me, he was just extra – but only when I wore my hair straight. Needless to say, that relationship didn’t last long.

“A stupid ex of mine said, “I would love to see how your hair looks straight.” I found out later: all of his previous girlfriends all looked the same. Think Hispanic versions of Kim Kardashian. I straightened my hair for this loser, and ended up totally frying the front. I did some major heat damage and he didn’t even appreciate it.
We broke a couple of months after that. For a year, I had to look at my damaged curls and think of him in disgust. NEVER AGAIN.”

“I dated a guy who was obsessed with me wearing my hair straight. At the time, I also had a friend who loved to straighten her naturally curly hair. One night, while we were out with friends, and I was wearing my hair straight, he brought up my curls, “Why doesn’t your hair look at nice as hers?” he asked as he picked up a lock of my straightened hair. I snapped at him, “Because my hair isn’t supposed to look like this!”

My Boyfriend Hates My Hair Blog - Whatever Heart Icon“I was dating a guy who used to make me feel very insecure. He would say things like, “you would look so beautiful with your hair straight, have you tried it?” Or, “I usually like straight hair on girls but yours is okay too!” He even once called me a chia pet! What I finally realized was, if a man doesn’t celebrate me in my natural form, wild day 2 waves and all, then he’s not the guy for me! Needless to say, we broke up. I should’ve known from the first time he said, “Oh, that’s your natural hair?” Yes it is, and I love it!”

I had a horrible ex in high school and he was always very particular about the way I looked (and was the reason I suffered so many insecurities). He would tell me to keep my hair straight because my natural hair looked too ethnic, that I looked too mixed. On days where I wore my natural hair, he wouldn’t even talk to me or look my way. It became deeper than hair. The fact that I looked to “ethnic” for him would make me wish I was fair skinned with naturally straight hair. I stopped tanning in the summer, I became more numb and submissive. I thought there was something wrong with me. Especially at such a vulnerable age. My advice for high school girls or younger girls in general, is to never ever conform to be something SOMEONE else wants you to be. Misery loves company, and if you’re with someone that is telling you “you aren’t good enough” run for the hills, because girl, you are worth THAT and much more, it is him that does not deserve your time or your affection. Nothing is wrong with you. Move on and be happy with someone who accepts you for all that you are, as naturally as you come.

My Boyfriend Hates My Hair Blog - Ugh Heart IconI dated a guy who didn’t like my natural hair. I remember, we went to a formal event, my curls were popping and I felt beautiful. It was a big deal for me, because I wore my hair down and I was still learning to accept and appreciate my curls. My boyfriend picked me up and the first thing out of his mouth was, “You wore your hair down, but you know I like it up?” We broke up shortly after. Learning to accept yourself is hard enough, there’s no reason to be with someone who can’t support you in that endeavor. After that moment I’ve never stopped working on loving my hair and me, and no surprise, I’m now with a man who is just as obsessed with my curls as I am!

Every time I wore my hair curly my ex used to ask, “Where’s the straight Kait?” It was always, “I miss the straight Kait.” His comments led me to believe that I looked so much prettier with my hair straightened. If a partner does this to you, leave them. Anyone that can’t accept your natural look doesn’t deserve to have you! If someone truly loves you, they’ll love you regardless of how you choose to wear your hair. It’s fair for a partner to have preferences, but it’s your body/head, not theirs, so it’s your choice.

“Luckily I’ve been with the same guy since I started wearing my hair curly, he’s been super supportive and encouraging. BUT…I actually ran into one of my exes who only knew me when I relaxed my hair. The first thing he said was, “WOW!! Our break-up must’ve hit you hard, cause you’re walking around with slave girl hair now (insert sarcastic laugh here)” I had no words that wouldn’t result in losing my temper, so I literally gave him a blank stare and was like, ‘Do I know you?’”

Unfortunately all of these stories are true. And not only do they represent unhealthy relationships, they’re real examples of curl shaming. This kind of feedback is a reality for curly girls (and guys). For anyone who currently finds themselves in a not-so curl-loving relationship, where your boyfriend doesn’t like curls, we present advice from some of our favorite curly queens:

 Don’t apologize for your curls. Your curls are unique and special, and if they require extra time, attention or accessories, that’s ok.


 If a man, one who is supposed to be YOUR man, cannot accept all of you, then “bye, Felicia.” DO NOT be afraid to rock your natural texture. 


 You will find someone who will love every curl on your head, hold out for that person, it’ll be so worth the wait!


“Be confident in who you are and what you have, even if you’re not 100% where you want to be in your curl journey.”


Stay strong and defend your curls till the end!”


The moral of all of these stories and advice? Find a partner who loves you in your bonnet or at your Beyonce and hope that anyone who doesn’t goes bald 🙂

Have you ever had a partner curl shame you? How did you handle it? Share your story with us in the comments below.


How to Wash Curly Hair

Do you really need a blog post about how to properly wash your hair? One would think not.

I mean, it’s washing your hair, not rocket science, right?

Well, as it turns out, when it comes to caring for curls and waves, making small changes to your shower routine can make an enormous difference in your results. That’s why DevaCurl’s newest Spring Kits are packed with do’s and don’ts that you definitely need to know.

Here, a few of our faves:

Do: Massage cleanser onto your scalp with your fingertips for a thorough cleanse.

This is so, so, so, so important if you’re using a sulfate-free cleanser. Traditional shampoos that are packed with detergents naturally move through the hair, so they rinse out easily. A creamy cleanser like No-Poo, that doesn’t have those harsh bubbly ingredients, needs a little extra help.

You MUST massage the product onto your scalp, and then massage it off while rinsing. Massage. Massage. Massage. Because the truth is, what really cleans your scalp is that massage – it’s all about friction.

Don’t: Pile curls on top of your head while cleansing.

As fun as it maybe to channel Emma Stone in Easy A during that “Pocket Full of Sunshine” scene, this is not good for you hair. Don’t do it.

Your curls will get tangled. Really, really tangled. You will cry.

Instead, apply the cleanser and then work it through to the ends, making sure to again, MASSAGE.

If you forget this little tidbit, turn to our next major Do.

Do: Detangle your hair in sections, be gentle and use your fingers.

This is the BEST way to detangle curly hair. Hands down. Divide your hair, then starting at the bottom of each section work your way up slowly, separating tangles with your fingers. No wide-tooth combs, no hair brushes. If you use those, you will rip through your hair and cause damage. No bueno.

Don’t: Skip conditioner. (I can’t believe I even have to say this).

Curly and super curly girls – y’all know what’s up. Conditioner is your BFF. Especially during the detangling process. But some wavy girls, get this, are AFRAID of conditioner. They think it weighs the hair down and turns their waves oily.

That couldn’t be further from the truth. What’s causing this is the silicones in traditional conditioners. They’re super heavy on the hair. But using a weightless conditioner like One Condition Delight does the opposite. It locks in the right amount of moisture, which allows for beautiful, frizz-free waves.

If you’re really worried about that heaviness, rinse out all of your conditioner. But otherwise, you can leave a little in for extra hydration.

Do: Apply your stylers to soaking wet hair in the shower.

Fact of life: DevaCurl products work best with water. This line is all about hydration, hydration, hydration. The most important thing for curly hair is moisture. To preserve hydration, it’s best to apply your stylers to wet, detangled hair, in small sections. Think like Sebastian, “Everything’s better when it’s wetter.”

Want more tips on how to style your hair? Check out the rest of our Curly Hair Do’s and Don’ts right here.

And don’t forget to share your must-know tips down below in the comments!


Transitioning to Natural Hair? These Before and Afters Will Keep You Inspired

Most of us, if not all of us, have worn our hair straight at some point in our lives. It is the inevitable, ‘we all want what we can’t have’ struggle.

For those of us who were extremely dedicated to the straight-haired cause, we turned to chemical relaxers for curly hair (Keratin treatments, Brazilian Blowouts, Japanese Straightening) or we used an excessive amount of heat on the regular. I have done all of the above to my hair.

Our Favorite Curly Hair Models


It’s officially slay season.

Translation: Fashion week is here!!!

So. Many. Pretty. Clothes.

But also – so. Many. Pretty. Curls. on beautiful girls. That’s right, curls are officially a runway staple.


And to celebrate this long overdue reality, we’re interviewing some of our favorite curly models and getting all their curly hair secrets!

DevaCurl 101: How to Pick a Gel for Curly Hair

Ah hair gel. Glorious, glorious hair gel. Baby Samantha depended on you like no other. You were a saving grace when that scrunched wet look was the thing.

I still remember looking at my shiny, frizz-free, crunchy hair and being like “YES, my hair looks good today.”

I have no idea what was wrong with me.

But don’t even try to deny it – because I know that you had that blue hair gel. You probably still have it. I might actually still have it.

DevaCurl Did More Than Save My Curls

I will never forget the day my big sister, Aubrie, discovered DevaCurl.  She had spent the day binge watching YouTube videos, saw SunkissAlba’s DevaCut and fell in love.

After years of struggling with our curls we knew, this was it—we needed DevaCuts and DevaCurl!  So, we decided to save up and start our journeys together. We were so excited.

But, before our curly dreams could come true, Aubrie was in a car accident. And on July 12, 2013, she was promoted to a curly angel in heaven. It’s a day I try to not remember, but it’s one I can’t forget.

Winter Hair Care Tips

My curls are frozen thanks to the lowering temperature of the atmosphere.

Seriously, it’s getting freaking COLD outside, which uh – in case you missed it, effects your curls. Luckily we’ve got tips from Curl Expert, Cal Ellis, to help get you through the next few weeks. We’ll take you from the shower to the street, and give you tips to care for your curls every step of the way.